How we work
We design an approach, create an environment, and provide leadership and coaching to enable understanding and deliver innovation.
Our approach is fueled by success proven practices.
changeUp|GLOBAL integrates and applies the methods and principles of Design Thinking, Lean Startup and Agile in each engagement. Why? To optimize the probability of meeting true customer needs and mitigate risks associated with new product development. All three methodologies:
- aim to understand what people want and let the customer define value
- utilize and empower cross-functional teams
- consciously time-box activities
- have a bias toward action and delivering testable, working product
The backbone of our approach – Design Thinking
Design Thinking is a powerful approach to problem solving that begins with understanding unmet customer needs. From that insight emerges a process for innovation that encompasses concept design, applied creativity, prototyping and experimentation. When Design Thinking approaches are applied to business, the success rate for innovation improves substantially.
Design Thinking
“A human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
Tim Brown, IDEO
- Human centered
- Radical collaboration
- Culture of prototyping
- Show don’t tell
Lean Start-up
“A methodology for developing businesses and products which aims to shorten product development cycles and rapidly discover if a proposed business model is viable.”
Eric Ries, The Lean Startup
- Eliminate waste
- Build quality in
- Deliver what is minimally viable
- Optimize the whole
Agile
“A way of working, based on iterative development, incremental delivery and ongoing reassessment of a product.”
Agile Alliance
- Individuals and interactions over processes and tools
- Working software over comprehensive documentation
- Customer collaboration over contract negotiation
- Responding to change over following a plan