Brand Activation
“Our ‘What’ and ‘How’ are obvious, our ‘Why’ is not exactly clear.”
| Challenge | A non-profit organization, whose mission is to create safe spaces through art struggles to tell their story. |
| The problem with that | While enjoying some success, they were met with mixed feelings from the community as a whole. |
| Innovation Delivered | Unifying strategy documents and revised engagement process. |
Context
The Board of Directors of a community non-profit organization, whose mission is to create safe spaces through art, recognized that they were having a mixed impact on the local community. Many of their programs were experiencing great success, yet they were met with mixed feelings from the community as a whole.
Approach
Working with the founder, changeUp designed a structured workshop as a Board of Directors retreat. Activities were focused on fully understanding community engagement problems, and speaking with community leaders to get a read on the damage done to the organization’s brand.
Impact
- Discovery: Gained insight on how the needs of the community align with this non-profit’s mission.
- Building consensus: Established a common understanding across the organization’s staff and BOD of the What, How and Why of the organization mission, and an appreciation for how even a non-profit needs to have a crystal clear vision in order to move forward both internally and externally.
- Brand alignment: Developed an Elevator Pitch to enlighten, excite, enthuse and inspire others with the organization’s mission and how it will be accomplished. Defined the next steps to crafting a Strategic Plan and Messaging Guidelines.
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