Turning Vision to Value at High Speed (Hochgeschwindigkeit)
Establishing a Digital Product across 15+ countries, in less than 7 months
| Challenge | Legacy Technology setup, slow traditional ways of working, lack of Digital product ownership |
| What’s wrong with that? | No fast track from vision to value, no strategy to sustain innovation |
| Innovation services delivered | Enabling innovation through setting up and mentoring an Agile team, by establishing a digital product and product ownership. Sustaining Innovation by establishing a Design Thinking practice. |
Context
A Global Financial Services Provider is present in 15+ markets across Continental Europe, has established a Digital vision and is willing to launch an MVP across countries in Europe. The technology setup, however, is not supporting a fast delivery. Agile ways of working have not been introduced and no on-shore staff had been recruited at that time to support delivery.
Problem Statement
“We now understand why Digital is so important for us and we have established a regional view. We understand that we can be more accountable for the technology part through a product ownership model and through establishing and evolving new ways of working – we just don’t know how to do that all simultaneously. And doing it a step by step would give us the pace of the old days… which is way too slow.””
Approach
ChangeUp engaged through a 6 month program that included establishing and evolving multiple disciplines and practises. Delivery included:
- Completely reworked the digital engagement model for B2B, based on client feedback and business vision
- Established a Platform-as-a-service approach
- Definition and implementation of European Personas for the B2B channels
- Definition and Implementation of a UX strategy and a Digital Interaction / Visual Styleguide
- Recruiting of team staff
- Design Thinking Training and agile coaching
- Continuous customer testing
Impact
- Cultural Shift: Established Digital as #1 priority in B2B
- Organizational transformation: Principles of Product Ownership established
- Efficiency and scale: Central approach for 15+ countries, scalable digitization of client relationships
- Cost Reduction: Shift from print and f2f to digital
- Product: Introduction of customizable and personalized Client Experience
- Education and training: Broad introduction to Design Thinking, implementation of Digital principles
- Process: Added Pull to Push in B2B client relationships
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